Global warming is upon us and the climate is changing; economies throughout the world are in crisis; in some countries, war and revolution have raged for decades; and new socio-economical, cultural, environmental and political issues erupt every day.
Film and video have always been strong mediums for bringing these and many other issues to light, and for giving powerful expression to positive alternatives. Now more than ever it is vital that the film industry – and our audiences – recognize not only the importance of these stories, but also the modes in which they are being produced. Just as throwing a stone into a lake creates waves that hit the shore, our actions affect the lives and the world around us. As media makers we need to take responsibility for how we are developing and producing our stories, and ultimately sharing them with the world.
With that in mind, in April 2011 NOMAD Films introduced Project Green, a sustainable filmmaking initiative offering selected filmmakers the information, resources and tools necessary to incorporate sustainable practices into their work. The initiative promotes sustainable filmmaking via required implementation of suggested methods of production, and pairs participants with a sustainability expert and/or film industry professional who provides information and guidance throughout the production and post-production processes.
Participants are required to blog about their experiences, sharing thoughts, photographs and even video content with NOMAD Films’ and partner audiences. Following the scheduled production period, participants have the opportunity to share their work with an audience of experts, industry professionals and fans of the cinema.
For Project Green 2011, NOMAD Films worked alongside Global Action Plan Sweden to promote the initiative and to organize screenings and related events. For Project Green 2012, NOMAD Films will work together with Global Action Plan International (Stockholm, Sweden)) and Action Center for the City (Ha Noi, Vietnam).
Project Green GOALS & OBJECTIVES:
Project Green provides an incredible opportunity for NOMAD Films to work together with independent film and media makers, in an effort to test and further develop methods through which they can create more efficient and globally friendly projects. While NOMAD Films hope to accomplish a great deal via Project Green, below are the main objectives for this initiative:
- To challenge film and video makers to incorporate sustainable film and video making practices into storyline and production;
- To encourage and create dialogue between filmmakers, industry professionals and experts, and an audience of peers and fans, through a dedicated website and blog, an online forum, and open discussions at screenings and related events
- To utilize the internet and the many possibilities it presents to call for proposals, track participant progress and project production, share finished works, and stream audio and video recordings from related screenings, panel discussions, workshops and events;
- To create ongoing dialogue on sustainability in filmmaking and provide resources for practicing – and curious – film and video makers;
- To gather data that can be used to further enhance the development of sustainable filmmaking and all that might entail;
- And ultimately to diminish the gap between sustainable practices and everyday life, first providing a hands-on experience for the participating film and video makers and then by using them and their work as solid examples for their peers and audience.